Abstract
Humankind has been marked by profound transformations through the centuries. These transformations have led humanity to find answers and solutions to create new realities. During these transformations, a constant has been the ability to adapt to change. Although this may not necessarily be easily accepted, it has been recognized that the human mind is forced to innovate in these critical moments in history, resulting in a flourishing of the creative capacity. This creative capacity is reflected in the creation of methodologies that allow processes of innovation and resilience, which leads to competitiveness and innovation. The agile methodologies, are born to lead organizations to think and reinvent themselves in a more flexible way, responding to the needs of the current user who faces abrupt changes in the way they perceive brands and organizations. This perception is reflected in the needs for companies to be more competitive in a market that evolves and assimilates change. Business Design creates and captures value for organizations, transforming their value proposition as a real factor for the business. The role of the designer or visual creator in this ecosystem is done, among others, with these methodologies and concepts; establishing norms that allow the systemic and organized evolution of her creative work. In this research, we will expose the way in which visually creative minds contribute value from their knowledge as well as the way in which they have collaborated to impact their core.
